Do This To Dominate Your Local Market

Absolute majority of ads you see from the biggest companies suck.

They can afford this because one, their marketing department loves hitting all kinds of quotas.

And two, because they have unlimited money to spend.

But if you are not a multinational company and your budget is limited, let me tell you what you can do instead.

How Can A Company Be Big If Their Marketing Is Wrong?

The bigger the company gets, the worse decisions their management will make, or marketing team for that matter.

Since there are more people, and individually people are indeed smart and can make good decisions.

But when it comes to a higher number of people, you get a “groupthink”.

And “groupthink” is a phenomenon describing a lack of rationality and critical thinking among a group of individuals.

So, big companies have to suffer the consequences of groups of people making irrational decisions.

Therefore, it’s safe to not “copy” what they do just because they are big.

Rather, copy what they did while they were on their way to becoming big.

So, What Are The Specifics Of Bad Marketing?

Most issues come from any sized business burning money on their marketing with things like brand awareness campaigns.

Small businesses doing marketing in the style of larger corporations is the reason why most of them fail in their first 1-2 years.

Don’t worry about brand awareness.

Yes, you want people to be aware of your brand.

But, this will happen anyway while more people use your services, or when you grow your social media.

Brand awareness campaigns can work on coffee shops or pizza places.

Not so much on service based businesses.

What You Should Do Instead

So, if you run a service based business, what you want to focus on are leads.

Which is the number of people who will get in touch with you one way or another.

For running ads on Facebook on Instagram, it would look something like this:

Whether it’s for them to book a call, set an appointment, or to send you a message.

That way you do actually get people who are interested in your services.

And you can measure everything that is happening.

Like how many people you got to get in touch per money spent on ads, how much on average it costs you to get one person, etc.

It makes things a million times easier and organized.

And that way you will get clients, increase your revenue and dominate your local market.

Because most people are way too busy running their business, they don’t have time to do it themselves.

So if you need us to take a look at your ads and help you set it up, feel free to contact us here.

Don’t worry, it will not cost you anything and we will not pressure you with some annoying sales tactics.

If we are a good fit for working together, we will let you know.