These 5 Words Will Get You Clients

Most businesses are really bad at conveying their message in a way that their potential customer would care about.

And if they make sales(which most of them do), it means that if they were to use what I’m going to talk about in the next 2 minutes.

They would get more clients, more appointments booked than ever before.

So, let’s get to it.

Stop Talking About Yourself

Do you remember the situation when someone tried to sell you something?

What were you thinking then? Were you acting open to whatever they were telling you?

Or, did you ignore them because nothing they said made you want to do anything.

Most people who are offered something will think:

“What’s in it for me?”

And these are the 5 most important letters in marketing.

This is what everyone is thinking when you start talking to them, whether it’s an ad you made, or when you are pitching someone your products/services.

So, in any piece of marketing, whether it’s an ad, a website or just a landing page, think through the lens of, if you were them, what’s in it for you?

Tell the reader why it is a good idea to give you money, or to listen to you.

Put yourself in their shoes and come up with multiple good answers to this.

Why Is No One Doing It?

Weird question, but if this approach is so good, why are so few people doing it?

Well…

It’s because they aren’t aware of it.

People in sales and marketing will do it, but people who run smaller businesses might just not know it or how to use it in practice.

This Is How You Fix This

Tell them exactly why it’s a good idea to give you money.

It might be because they will get something fixed, or done, that will save them time and get rid of frustrations.

Come up with multiple good answers, and test them in your marketing.

Everyone is excited to talk about their services and how great they are, but in fact, no one cares about it other than you.

So, write something that resonates with the outcome your target market wants, instead of talking about yourself.

And if you want us to take a look at your marketing and your message, get in touch with us here and we will get back to you within 24 hours.

No annoying sales tactics or jargon, if we are a good fit for working together we will let you know.