If You Run Ads, You Might Want To Change This

I want to tell you about a side of marketing that gets ignored a lot, which for businesses running ads can be like shooting themselves in the foot. 

Meta made it easy to throw money at them, but without considering this crucial step, your  marketing efforts will go to waste.

What Is Missing

If you already have seen some results with your ads, such as link clicks, people viewing your page etc.

Then one part of the equation is done(though as everything can always be improved).

And the next part is…

Your landing page.

Here is where a lot of businesses get it wrong.

It is the part where people “land” from your ads or social media posts.

After clicking the link.

Landing page has one goal, to get people to buy or in the case of service based business, to opt-in.

Opting in means, filling in the form where they leave you their contact details, such as name, email address, phone number and so on.

How To Turn Majority Of Your Audience Into Clients

Now that we discussed the importance of the landing page and that is it the place where you “sell” the most.

Whether actually selling or getting people to get in touch with you.

It must be done right.

To write a simple landing page, focus on these three elements:

1. Headline

Typically addressing a problem, desire or frustration.

2. Subheadline

Slightly expanding on what was said in the headline.

3. Opt-in mechanism.

Form or a way for you to collect their contact information.

Only 3 sections, nothing too complicated.

Nothing too wordy or confusing.

The confused customer does the worst thing a customer can do, which is doing nothing.

We are not here to win design beauty awards, we are here to get clients as efficiently as possible.

So, our goal after getting them to enter our page, is to fill in the form, get in touch with us and so on, as quickly as possible.

If they lose attention or get distracted you will lose them.

From your simple page, in the future you can run tests with pictures, different headlines and so on.

Seeing how these impact the percentages of how many visitors stay and for how long, how many fill in the form and how many leave.

Based on that, you can change your page and adapt.

There is never a one size fits all solution, business and marketing is all about testing, all about experimentation.

Doing all of this might be complicated, you never know when to start, what to test, what to tweak.

So, if you need help with setting it up while making a well converting landing page, contact us here and we will get back to you within 24 hours.

No annoying sales tactics.

If we are a good fit for working together, we will let you know.